Etsy has become the preferred platform for many sellers to showcase their products. In this blog post, we will explore why selling jewelry on Etsy is easier to succeed.
- Different customer base
Etsy's customer base is more focused on uniqueness and quality rather than price and brand. Therefore, if you sell jewelry on Etsy, you can more easily attract customers who are looking for unique handmade jewelry. In addition, buyers on Etsy often pay higher prices for handmade and independent designer products.
- Different platform positioning
Etsy is positioned for handmade and independent designer products, making it easier for sellers to showcase their products on this well-defined platform. In contrast, Amazon is a one-stop shopping platform where sellers have to compete with a large number of other sellers.
- Different competitive environment
On Amazon, sellers have to compete with a large number of other sellers and it is difficult to stand out in the fierce competition. On Etsy, because buyers are more focused on uniqueness and quality, sellers can differentiate themselves from their competitors by showcasing their unique creativity and craftsmanship.
- Different platform support
Etsy provides more tools and services specifically for handmade and independent designer products, such as community interaction, brand promotion and advertising, and custom orders. These tools and services can help sellers better promote and sell their products.
In summary, selling jewelry on Etsy is easier to succeed. Etsy's customer base, platform positioning, competitive environment, and platform support are all different from Amazon. Etsy will be a great choice for selling jewelry.
If you want to take advantage of the benefits of selling on Etsy, but don't have the time or expertise to manage your shop effectively, consider using our Etsy agency service. Just hand over the store to us, we will fully manage the store, you will earn the commission when the store makes sale.
