Skip to content

4 Must-Do Steps to Help You Get Found on Etsy

Etsy is a popular online marketplace for buying and selling handmade or vintage items, as well as unique factory-manufactured items. If you're a seller on Etsy, there are several steps you can take to help potential customers find your products. 


Table of Contents:

1. Optimize your shop's visibility

2. Use tags and categories wisely

3. Take high-quality photos

4. Provide excellent customer service



1. Optimize your shop's visibility:


Make sure your shop is set up to be found by potential customers by enabling search engine optimization (SEO) for your shop. This means choosing relevant keywords for your shop's name, items, and tags, as well as providing a detailed shop announcement and about section. This will help potential customers find your shop when they search for relevant keywords on Etsy.


Optimizing your store for search engines involves several steps, including choosing relevant keywords, creating high-quality content, and building backlinks.


Here are some specific tips for optimizing your store for search engines:

  • Research keywords: Use keyword research tools to identify the keywords that potential customers are using to search for products like yours. Choose a mix of high-volume, highly relevant keywords and long-tail keywords that are more specific to your products.


  • Use keywords in your content: Once you have identified your keywords, use them in the titles, descriptions, and tags for your products. This will help search engines understand what your products are about and show them to potential customers who are searching for those keywords.


  • Create high-quality content: In addition to using keywords in your product listings, create high-quality content for your website or blog that is relevant to your products and customers. This can include product reviews, tutorials, or other informative articles.


  • Build backlinks: Backlinks are links from other websites that point to your website. These can help improve your website's search engine rankings by showing search engines that your website is trustworthy and relevant. You can build backlinks by creating high-quality content that other websites will want to link to, or by reaching out to other websites and asking them to link to your content.



2. Use tags and categories wisely:


Etsy allows you to add tags and choose categories for your items to help potential customers find them. Choose tags and categories that are relevant to your items and are commonly used by other sellers in your niche. This will help your items show up in search results when potential customers search for those keywords on Etsy.


Adding the right tags and choosing the right categories for your products on an online marketplace like Etsy can have several benefits. Here are some specific advantages of using tags and categories effectively:


  • Improved search engine visibility: By choosing relevant tags and categories for your products, you can help improve the visibility of your products in search engine results. This is because search engines use this information to understand what your products are about and show them to potential customers who are searching for relevant keywords.


  • Increased customer engagement: Using relevant tags and categories can also help increase customer engagement with your products. When potential customers search for keywords that are related to your tags and categories, they are more likely to find and click on your products, which can lead to increased views and sales.


  • Improved organization: Using tags and categories can also help you organize your products more effectively. By assigning tags and categories to your products, you can create a more organized and user-friendly shopping experience for potential customers. This can make it easier for them to find what they're looking for and can increase the chances that they will make a purchase.



3. Take high-quality photos:


The photos you use for your items can make a big difference in how appealing they appear to potential customers. Use good lighting and a high-resolution camera to take clear, detailed photos of your items. Consider hiring a professional photographer if you want to ensure that your photos are of the highest quality.



4. Provide excellent customer service:


Providing excellent customer service is key to building a successful business on Etsy. Respond to customer inquiries and concerns promptly, and make sure to follow up with customers after a sale to ensure they are satisfied with their purchase. This will help you build a positive reputation on Etsy, which can attract more potential customers to your shop.