Skip to content

ETSY SEO Tips for 2023

ETSY SEO Tips for 2023

If you're like most Etsy sellers, you want to make sure your shop is seen by as many people as possible. After all, the more shoppers who see your items, the more sales you're likely to make. But with so many shops out there vying for attention, how do you ensure that yours stands out from the rest?

One way is to optimize your shop for search engines like Google and Bing. By using strategic keywords and phrases, you can help potential customers find your products more easily. And when your products are easy to find, that means more sales for you!

In this blog post, we'll share some tips on how to optimize your Etsy shop for SEO in 2023. Keep reading to learn how you can get ahead of the competition and start ranking higher in search results!

Etsy has changed their search algorithm a few times over the past couple years, so it's important to stay up-to-date on the latest changes.

It's been a while since Etsy changed up their search algorithm, but recently they have made some pretty significant alterations. If you're selling on the eCommerce platform, it's crucial to stay on top of the changes in order to ensure your shop is visible and discoverable by potential customers. From SEO tips to staying ahead of eCommerce trends in 2023, it's clear that keeping up with Etsy’s algorithm updates is equally as important as crafting quality items — so make sure you do your research !

The best way to optimize your shop for Etsy's search engine is to use relevant keywords in your titles and tags.

If you're looking for the best way to make sure that potential customers can find your shop on Etsy, then you want to be smart about how you use keywords in your etsy product titles and etsy product tags. By including but not stuffing etsy product titles and etsy product tags with relevant terms, you'll ensure that your products show up when potential buyers are searching for specific items. That way, more people will get a chance to see what awesome products you have to offer.

Make sure your product photos are clear and professional - this will help them stand out in search results.

Eugene, a seller on Etsy, was careful to put his photos front and center on his ecommerce page. He knew that customers were more likely to click more if their product was visible in etsy search results. What Eugene didn't realize is that it wasn't enough to just have the item photographed; he needed to make sure his product pictures were clear and professional so they would stand out among the competition. After some work to adjust lighting and angles, Eugene's etsy photo improved drastically - resulting in higher search rankings, increased engagement, and ultimately more sales.

Use social media to promote your Etsy shop, and make sure you're active on forums and other online communities related to your niche.

Taking to social media platforms such as Instagram and Twitter is a great way to grow your Etsy shop. Not only can you post directly about your shop and the products you have available, but you can also search for related hashtags, follow influencers in your niche, like posts from other shops, and comment on content relevant to what you’re offering. Furthermore, get active in forums and other online communities related to your niche – create discussion threads, answer questions people have, or share tips that would be useful for others. These actions will help raise awareness of your shop and online presence and increase chances of making sales. Be sure to take advantage of these free forms of promotion!

Keep an eye on your competition, and see what they're doing that's working well (and try to avoid doing what they're doing wrong).

Knowing what your competition is up to can be a huge advantage. Paying close attention to them can open your eyes to some clever ideas that you might have overlooked, as well as point out potential pitfalls. Utilizing similar methods and new strategies that the competition has used - if they've been successful - can help you stay competitive and expand in the market share. On the other hand, keep an eye out for their missteps that should be avoided at all costs; repelling customers due to poor customer service or inaccurate advertisements can lead to serious trouble. The trick is be proactive and smart about studying what your competitors are doing - it could make all the difference in achieving success.


Overall, Etsy has come a long way in changing and improving their search algorithm over the past few years. As an Etsy shop owner, you can leverage these changes by making sure your shop is up-to-date with the latest trends. Optimize your listings using relevant keywords in titles and tags, and make sure your product photos are clear and professional. Additionally, remember to promote your Etsy shop through social media channels, forums and other online communities related to your niche. Finally, keep an eye on the competition so that you can develop strategies for success to stay ahead of them. With all of these tips and advice, you'll be well on your way to success with your Etsy shop!